The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments by Robert H. Bloom

Author:Robert H. Bloom
Language: eng
Format: mobi
Publisher: Greenleaf Book Group LLC
Published: 2010-08-31T14:00:00+00:00

How many times a day is your site eliminating your firm from further consideration?

Please go to the Amazon.com site. Take a close look at Amazon’s home page. See how inviting the large, clean, white space is and how easily and quickly you can search for what you are seeking. Amazon’s site navigation is a valuable customer benefit. You cannot miss the big picture of the latest item: the Amazon Kindle, the new way to read almost anything anywhere, or the tempting seasonal offerings. Moreover, you will see “Your Recent History” and these simply worded offers of assistance: “Where’s My Stuff?” and “Need Help?” These useful phrases are also valuable customer benefits.

Amazon’s site provides customers a huge benefit because its design is exceptionally efficient. All too often a seller’s home page is cluttered with words and pictures irrelevant to the buyer’s primary reason for clicking on its site.

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